As the name suggests, in-app advertisements are displayed within a mobile app. In the early days of the app store, the monetization tactic of choice was “paid for” apps, where users paid once to download an ad-free app. Mobile app marketing is about creating marketing campaigns that communicate with your users at every stage of their life cycle: from when they first download your app, to when they become a regular user and brand advocate who makes many in-app purchases. As a quick reminder, below are the standard sizes for mobile ads: Mobile phone: 320 x 50, 300 x 250, 336 x 280 Interstitial Not only do apps drive mobile usage — they also drive global media consumption. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications, click-to-call ads and in-app interstitials. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion by year-end 2020. Advertising can take place as text ads … Mobile advertising is a method of advertising that appears on mobile devices such as smart phones, tablets or PDAs that have wireless connections. With so many app monetization and app advertising platforms out there, mobile advertising can sometimes become daunting. This makes in-app advertising a vital marketing … The ad formats available for in app messaging include: text ads; image ads; app/digital content ads; Use text or image ads to drive click traffic to your website and app/digital content ads to drive app downloads. In-application advertising is currently the fastest growing form of mobile advertising on the market. However, the above compiled list of the top 9 app advertising platforms should make the selection process easier. Each of them offers a unique take on app monetization to increase revenue for developers. 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