Cultural Anthropology. In the United States, one value is freedom; another is equality. C. The Beginnings of Modern Anthropology . Anthropology-Scope and Value. Indeed when I was educated in anthropology during the 1970's, it often seemed that that everything of any importance that could be said about political economy was said in the nineteenth century, and consisted almost entirely of arguments about the proper theory of value. So, as Jay Hasbrouck would say, it could well be called Ethnographic Thinking! What can you do to publicize the value of anthropology to the business world? Try two long-standing business tools, the elevator pitch and the value proposition. These values can come from a variety of sub-cultures or social institutions. Anthropology, “the science of humanity,” which studies human beings in aspects ranging from the biology and evolutionary history of Homo sapiens to the features of society and culture that decisively distinguish humans from other animal species. Put anthropological concepts and thinking into business language. Search for: Values & Norms. In the 19th century modern anthropology came into being along with the development and scientific acceptance of theories of biological and cultural evolution. 22 VISUAL ANTHROPOLOGY REVIEWVolume 27 Number 1 Spring 2011. design featuresFthey become part of the circulation of other social values. Regardless of one’s major, anthropology is a subject that everyone should take at least one course in, since it provides a different way to view the world, that could begin to form one into a more knowledgeable global citizen. The value of ethnography in Design Thinking is immeasurable. They promoted anthropological knowledge for its political, commercial, and humanitarian value. Anthropology is usually classified as a social science along with disciplines such as sociology, economics, political science and psychology but it has much in common with natural sciences like biology and geology as also with religion and art in the field of humanities. The articles in this special issue of Current Anthropology were developed from papers originally presented at the Wenner-Gren international symposium “Crisis, Value, and Hope: Rethinking the Economy,” which took place in Sintra, Portugal, September 14–20, 2012. Anthropology is a subject that helped me understand the value in diversity, especially today, where conflict surrounding culture has become so escalated. Values are abstract concepts that certain kinds of behaviors are good, right, ethical, moral and therefore desirable. Chapter 2: Culture. 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