Atari landed on the shores of Japan in October, 1983 with the Atari 2800, a sleek, modernized Atari 2600 with unique features specifically designed for the Japanese market. If the 2800’s product design looks familiar to you, you’re not alone. Why did Atari wait so long to launch the 2600 in Japan? To celebrate, the Atari 2800 team went out after the meeting to celebrate With the 2600’s aging technology and Atari pricing the 2800 around $100 more than Nintendo Famicom, the Atari 2800 didn’t sell very well in Japan. Nintendo quickly rose to dominate the Japanese market with its new Famicom console, which would be released in the United States two years later as the Nintendo Entertainment System, only after Atari squandered the Nintendo/Atari deal in which Nintendo offered Atari the opportunity to attain exclusive worldwide marketing rights to the NES. Today the 2800 enjoys a legendary collector status in the United States. About 35 of Atari’s most popular games were repackaged for release with the 2800. shortest presentation meetings for a project to be accepted. It was almost 1984 by the time an Atari system arrived on Japanese store shelves. The Atari 2800 had (4) four controller by the name of Joe Tilly did the electronics design. SLING Gaming Joystick Controller for Atari 2600 Game Rocker with 4-Way Lever and Single Action Bu… Nintendo dominated the Japanese market with the Famicom, and Atari pulled out of Japan less than a year later with Warner Communications’ sale of Atari to Jack Tramiel. After a meeting in Chicago with Sears regarding the Atari 2800, Sears loved All of the same features, controllers and Sears fell in love with the design of the Atari 2800 so quickly that they opted to sell a U.S. version under their Sears Tele-Games label. More Atari’s absence left the Japanese market wide open. in Japan as the Atari 2800J. For example, Donkey Kong tells the heroic story of a kong and having to rescue a damsel in distress. Atari landed on the shores of Japan in October, 1983 with the Atari 2800, a sleek, modernized Atari 2600 with unique features specifically designed for the Japanese market. The unit also came with a new type of all-in-one controllers designed by The design of the Atari 2800 would be used again the following year as the basis for the Atari 7800 design by Barney Huang. Sears as the Sears Telegames II system. Atari manufactured a number of different controllers for use with the 2600, some of them being game specific. all in one and worked extremely well. The Atari 2800 had (4) four controller ports instead of the standard (2) two on the Atari 2600's. The Nintendo and Sega consoles were two generations newer in technology, and those advancements were a stark contrast in comparison to the 2800. It takes ideas from Atari’s unreleased 2700 joystick, such as integrating Atari’s 270° paddle controller into an 8-way joystick stalk. Ironically, the Atari 2800’s success story came not in Japan but in the United States! market. Even Intellivision had a stronger presence in Japan. Atari’s failure to capture the Japanese market with the 2800 can be attributed to a number of factors, namely: Atari’s failure to recognize Japanese cultural differences and identify the emerging “cartoonish” tastes in video games is also a notable point. Though other companies like Epoch had found success importing and distributing the Atari 2600, Atari had never officially supported their systems in Japan. 2600/2600A systems. While Atari dominated the American market with the 2600, the Japanese home console market remained unsolidified. Atari’s successful presentation of the 2800 to Sears is one of their shortest presentations for a project to be accepted. 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