BURGER KING’S “BURN THAT AD” CAMPAIGN: Burger King launched “Burn That Ad” campaign in which BK’s AR-enabled App provides a special feature which let the mobile users or customers to set rivals ads virtually on fire simply by pointing the smartphone camera on the advertisement. Amazing work by David to bring such an unpleasant data point so gloriously to life. You're signed out. #CreativeThrowback: When @burgerking didn't sell #whoppers for an entire day to divert burger craving customers to @mcdonalds instead, so that #McD could raise more money for kids fighting cancer. The kid dealt with the bullies by baiting them with a Burger King front. The photos are part of a new print ad campaign to show how serious the chain is about flame grilling its burgers Burger King has had the highest number of … Ronald McDonald Vs The Burger King – Epic Rap Battles. A post shared by Media Samosa (@officialmediasamosa) on Dec 11, 2019 at 2:48am PST, #CreativeSpot: @mcdonalds Belgium trolls new @burgerking restaurant to promote table service! It has also inspired several food channels to do competitive reviews, ASMR videos, and memes. McDonald’s launched a campaign showing a kid getting bullied and his McMeal being stolen. Burger King has effectively made all competing ads an ad for themselves. Burger King Vs Mcdonalds: Ads fried in a flaming feud, Amit Nair shares insights from Zee Zest’s digital-first strategy to grow…, We spend 50% of marketing budgets on TV & 40% on…, Larger discussion is around the content of news channels: Mohit Joshi, The viewership for our platform increased more than double: Ridhima Lulla,…, South has always been an essential market for us: Sukhpreet Singh,…, Opinion: Stream or Screen – The future of movie theatres in…, Opinion: Television for the millennial? Burger King once used augmented reality to ‘burn’ McDonald’s ads. They have been more dominant, more consistent, and more witty. Shopping. Tracking the who’s and when’s of this rivalry is a perplexing task. The best Burger King ads are characterized by a provocative tone of voice, tongue-in-cheek humor and unflinching social commentary. The series of ads showed actual photos of Burger King stores on fire, with firefighters responding to the scene. Fast Food Sector does not brace much innovation because of the products being limited to burgers, fries, and beverages. On Peace Day 2015 they proposed a Burger War ceasefire with McDonald’s and proposed a McWhopper, as both brands have substantial influence and BK aimed to inspire real-world change. Thanks for having our back this year Maccy Ds #WhopperSecret For the full reveal, check out the link in our bio. The campaign was informed by a fun piece of research—that since 1954, more BK restaurants have burned down than any other fast-food chain. A post shared by Media Samosa (@officialmediasamosa) on Sep 26, 2019 at 7:11am PDT. A post shared by Burger King India (@burgerkingindia) on Nov 29, 2019 at 8:01am PST. Copy link. Burger King has deleted a video depicting two diners trying to eat a Vietnamese-inspired sandwich with chopsticks after it drew fire from critics who said the ad displayed cultural insensitivity. As soon as the app detects the ad, a fiery screen overlays it, producing a burning effect. Enhanced User-Experience – A key differentiator for OTT platforms in 2020? The augmented reality lights the competition’s ad on fire, burning it until all that remains is a coupon for a Burger King Whopper. A great opportunity for the King of #WHOPPER to meet his historical competitor, through a giant panel on the front of his new restaurant: “Why try to roast when you can’t even flame grill?” By playing on the double meaning of the word “roast”, BURGER KING Belgium reminds McDonald’s Belgium that it’s never a good idea to rib the king of the flame. It’s genius! But now, a … The point? #BrandWar #OOH #Outdoor #advertising #marketing @burgerkingindia @mcdonalds_india, A post shared by Media Samosa (@officialmediasamosa) on Jul 30, 2019 at 2:47am PDT, #CreativeSpot: A few days ago, @burgerking Belgium was surprised to discover that @mcdonalds Belgium was installing an outdoor advertising panel right next to its new restaurant in Brussels asking customers if they preferred to be “served by a King or served as a King”. To prove that their burger is more generous than the “other” burger, they placed a Big Mac behind every Whopper advertised in the UK in 2019. It’s genius! Halloween is Burger King’s favorite season to grill McDonald’s. Check out three ads below. Burger King’s main rival, McDonald’s, invests four times more than BK. McDonald’s eventually declined the proposal. To fight this, Burger King decided to hack all McDonald’s communication. Save my name, email, and website in this browser for the next time I comment. We Know How Burgers Should Be – Burger King. One of the most popular being from the 14.6 million strong YouTube Channel: Epic Rap Battles – Ronald McDonald vs The Burger King. Write CSS OR LESS and hit save. Share. Agency – David SP (Ogilvy) #CreativeThrowback #BurnThatAd, A post shared by Social Samosa (@officialsocialsamosa) on Jan 3, 2020 at 9:35pm PST. They also offered a free Whopper to everyone using the feature. .hide-if-no-js { Burger King India continues the rivalry by taking a shot while tapping a spot. That’s what Burger King has done in a pretty incredible series of print ads from agency David, which show real emergency-scene photos of actual BK restaurants fully ablaze. But never have we seen ads that show a company’s retail locations on fire. Because of that, its ads are pretty much everywhere. A feature in the Burger King app let consumers scan an ad in a magazine placed at a McDonald’s outlet. display: none !important; Why Volkswagen Beetle Print Ads are inscribed in the brand legacy? They launched a feature in their app that upon scanning a McDonalds ad burns it. ‘least we’re open all week. In 2016, they dressed a New York outlet as the scariest ghost they could turn into – the ghost of McDonald’s. Now, the AR app puts the fire on their competitors’ ads. They also offered a free Whopper to everyone using the feature. }, Pepsi releases new summer TVC with Salman Khan, Discovery Plus promotes annual subscription plan with #SafetyExtended, New Zealand Government sensitizes caregivers on how to approach internet safety with kids. If playback doesn't begin shortly, try restarting your device. In 2017, Burger King launched a campaign offering a free Whopper sandwich to everyone coming dressed as a clown on Halloween. Once consumers did that they would get a Whopper for one cent. Over the years, Burger King Vs McDonald’s has become an online crusade in itself and is one of the frequently discussed topics. Tap to unmute. Burger King UK launched a campaign confessing a Whopper secret. #BurgerKing #McDonalds#MomentMarketing #Viral #Belgium#OOH #Advertising #instafood #fun#followforfollowback #creative, A post shared by Media Samosa (@officialmediasamosa) on Aug 4, 2019 at 4:04am PDT, It’s just another crappy Monday! Even at times when McDonald’s would roast Burger King by sliding in their better offerings, BK would come back with a griller. As McDonald’s cheeky younger brother, the burger … McDonald’s boasted about their presence with over 1000 McDrives with an OOH campaign. Wish it was Sunday…Oh well. 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The campaign shows the brand’s mascot – The King conveying a holiday gift to McDonald’s outlet. . In a 1986 Burger King commercial, the brand appeals to consumers to choose them over McDonald’s because they know how burgers should be. Published April 8, 2019 at 11:53am. The controversial video ad … #GlobalSpot: Burger King’s “Whopper Detour,” which re-directed McDonald’s customers to the nearest Burger King to get a sandwich for only a penny, scored the Mobile Grand Prix at the Cannes Lions International Festival of Creativity. CTRL + SPACE for auto-complete. Info. The creativity using Augmented Reality shown here by the Burger King team is fantastic, it really gets your brain going around thousands of other use-cases. Company ’ s burger king fire ad Sector does not brace much innovation because of the brands are reputable. 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