38 First, the definition of a nudge is somewhat vague and inconsistent. A short primer on core ideas from behavioral economics. Education General Dictionary Economics Corporate Finance By Alain Samson, PhD, editor of the BE Guide and founder of the BE Group. Its origins can best be understood by contrasting . economics is a relatively recent development. Behavioral economics is discussed in detail, focusing on its varied impact on economic theory, economic analysis, and public policy. Even so, behavioral public economics as a distinct and well-defined sub-field of public . The Program on Behavioral Economics and Public Policy studies a range of issues at the intersection of behavioral economics, law, and public policy. Behavioral economics has changed dramatically over the last 15 years – Moved from a largely critical stance to a constructive one – Instead of simply insisting that the standard model is wrong, it looks for regularities and offers modifications (“tweaks”) • Result: tools from behavioral economics … Behavioral economics is the study of why people make decisions about money, including how they spend, invest, and save. Module 2 - The Toolkit • The Behavioral Economics Toolkit. Module 3 - Case studies • A deeper look at the use of behavioral economics tools in two public policy topics: tax … behavioral economics can contribute to public policy: by o ering new policy tools, improving predictions about the e ects of existing policies, and generating new welfare implications. Behavioral economics has the potential to improve the effectiveness of public health policy, but the approach has limitations. The issues include energy, health, obesity, highway safety, economic growth, finance, the environment (including climate change), savings, uses of social media, human rights, education, discrimination, and poverty. Alain Samson's introduction to behavioral economics, originally published in … • Behavioral economics and public policy. I illustrate these contributions using applications to retirement savings, labor supply, and neigh- Recent contributions related to the work of Kahneman and Tversky’s heuristics and biases paradigm are critically assessed in the • Examples of interventions that have used the toolkit in diverse contexts.

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