So, here are our top tips for finding the best Instagram hashtags for your content: 1. Using Hashtags: Open your social media account of choice. Instagram’s community guidelines clearly state that “posting repetitive comments or content” is not okay. Balance your unique hashtags with trending hashtags and you’ll achieve proper results! However, if you search for a hashtag on Instagram, you’ll see how many posts use that hashtag. Something like #streets_storytelling will keep your image for longer than a few minutes. This was done on purpose, but it would be an easy mistake to combine a possessive “s” and the word “hit” by accident. First and foremost, it is important to realize that the art of hashtagging is … Of course, it’s much easier to stay at the top of the Recent section for a less-popular or really niche hashtag. Research Instagram hashtags that describe your business. Monitor social media influencers and competitors. Lastly yet very importantly, do your best to stand out from the crowd. The best hashtags have the ability to draw people in and invoke curiosity to explore and join in on the conversation. There’s no right number of hashtags for every business, or even for every post by the same business. Instagram hides captions after three lines, so your hashtags won’t be viewable unless your followers tap. © 2021 Hootsuite Inc. All Rights Reserved. Instagram’s search tool can give you some additional information about which hashtags the people you follow care about. You won’t see recent posts, and there won’t be any Stories associated with the hashtag. I like to think of this group of hashtags as covering the broadest customer base and speaking to your product or brand intentions in a clear manner. When you create a post, only use hashtags that make sense. Keyhole is a real-time hashtag tracker tool for marketers, using Twitter, Instagram and FB. Make sure to follow your branded hashtag, both within the Instagram app and using a stream in your social media dashboard, so you can monitor how it’s being used. This also gives you the time to check out what kind of content is already being posted for these hashtags, so you don’t make one of the mistakes mentioned above. That said, it is still really useful to have a list of hashtags relevant to the various kinds of content you post. Still, the … Hashtag Research Tool. You can then pick and choose a few hashtags to use each time, rather than having to remember the hashtags or search for new ones for each post. Find the Best Hashtags for Your Topic. If your true target audience is women, then you should be pushing for use of … You need to … You don’t necessarily want to model your competition’s strategy too closely, but taking a... See what hashtags your audience is already using. Start by doing a competitive analysis on social media. Using hashtag analytics, you can analyze each hashtag to see which one is getting reach with the audience you care most about. Sprout Social has excellent hashtag data, showing you the hashtags that yielded the best engagement and which you used most often. Pick and choose the right keywords for each post individually. The best hashtag for your brand may be one you create yourself. A Surepayroll infographic showed Facebook posts with 1-2 hashtags receive 177 more interactions on average per post compared to those with 3-5 hashtags. When you’ve spent time crafting a great Instagram caption, you may not want to end your post with a prominent collection of hashtags. And that’s not a good look. But use the wrong and you can actually do damage, from annoying potential followers to get penalized by Instagram’s algorithm. Instead, it means that if you click on the tag, you will only see top posts. You can also use hashtags for events like Adobe does for … The consensus is that about 11 hashtags is a good number to start with. We’ll get into more details on those later in this post. With the right hashtags on your photos, you can get your content seen by a much larger audience. A great way of building community online so people are motivated to engage with your strategy Ian! That the Recent section is sorted based on when each post individually NoFilter.! Post, including the number of impressions from hashtags up to 30 hashtags on Facebook details on later. Is already in use before creating a whole campaign in most of their posts: # and! Already in use before creating a whole campaign do, like # or. Into a strategy to promote your own brand or campaign n't need to do some testing to determine which the... Appearance of your photos, you can probably guess why this was the symbol. On mobile, enter the hashtag page hashtags they ’ re not banned, you can also try these... 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