The last category of management roles is the decisional one. Managers perform the duties that are ceremonial and symbolic in nature such as welcoming official visitors, signing legal documents etc as head of the organization or strategic business unit or department.. Duties of interpersonal roles include routine, involving little serious communication and less important decisions. Managers’ roles fall into three basic categories: informational roles, interpersonal roles, and decisional roles. From MINTZBERG ON MANAGEMENT by Henry Mintzberg. These roles are summarized in (Figure) . Figurehead Role of Manager. Management in all business and organisational activities is defined in dictionaries as the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Executives usually answer to the business owner, shareholders, or (if they are the only owner/shareholder) themselves. There are six distinct roles that must be played for strategic account management initiatives to deliver at peak potential. Few companies define the roles and play all six well. Liaison. The first step to changing this is to know what these roles are. They are the highest-paid and senior-most decision makers. Another approach to study management is to examine the roles that managers are expected to perform. Leader. While different roles and organizations require the use of various skill sets, management skills help a professional stand out and excel no matter what their level. Mintzberg published his Ten Management Roles in his book, "Mintzberg on Management: Inside our Strange World of Organizations," in 1990. The decisional branch has four roles as follows; entrepreneur, disturbance handler, resource allocator, and negotiator. Read: The #1 Reason Why Account Development Fails. Managerial Roles. These roles were developed by Henry Mintzberg in the late 1960s after a careful study of executives at work. Monitor. Disseminator. Executive: A company’s executives are the most important leadership roles of the company. The Roles. Management skills are a collection of abilities that include things such as business planning, decision-making, problem-solving, communication, delegation, and time management. The entrepreneurial role is the brain and idea behind the business and all products or services of the business. 6 Strategic Account Management Roles: Spokesperson. In an informational role , the manager may act as an information gatherer, an information distributor, or a spokesperson for the company. These roles can be defined as the organized sets of behaviors identified with the position. The ten roles are: Figurehead. Negotiator. Disturbance Handler. Entrepreneur. Entrepreneaurial. Resource Allocator. 1. So here you go. 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